Creative Project Manager
& Gamification Designer
I transform complex digital challenges into engaging, user-centered experiences that drive meaningful results.
What I Do
I design and lead gamification-first product strategies that drive engagement, retention, and business growth—while bridging UX, experimentation, and agile delivery.
Gamification Strategy & Design
I define gamified systems that serve real business goals—using mechanics like streaks, missions, and reward loops to increase retention, monetization, and lifetime value.
UX/UI Design Execution
I own mid-fidelity mockups, user flows, and clickable prototypes. I ensure all visuals meet UX best practices, align with gamification systems, and scale across platforms.
Product Management & Strategy
I bridge business, tech, and design to define roadmaps, prioritize features, and align stakeholders. I build go-to-market strategies and translate user insights into product decisions that drive outcomes.
Agile & Sprint Management
Experienced in Agile & Lean, I also manage sprint rituals, Jira workflows, and team blockers—ensuring iterative delivery, clear priorities, and developer-product alignment.
Growth through Gamified Experimentation
I lead A/B testing, design progression funnels, and run experiments that optimize conversion and engagement—backed by product analytics and user feedback loops.
Game Design & Principles
I apply core game design principles such as meaningful choices, feedback loops, pacing, and progression to enhance player engagement and retention—integrating them directly into digital product experiences.
Featured Projects
Selected case studies showcasing strategic design and gamification solutions
DanaPoly
Product Manager
A comprehensive digital platform for managing and tracking charitable donations with gamification elements.
Pepsico Nurture
UX Designer
Employee wellness platform with gamified health challenges and rewards system.
Goama Tournament Platform
Product Manager
Mobile gaming tournament platform with real-time leaderboards and rewards.
Gamification Tools
Reusable systems and frameworks that drive user engagement and behavior change.
Visual Reward Maps
Interactive progress visualization systems that motivate users through visual achievement tracking.
Daily Login Systems
Strategic daily engagement mechanics that build consistent user habits and retention.
Streak Mechanics
Progressive reward systems that encourage continuous participation and skill development.
Mission Engines
Dynamic quest systems that guide users through meaningful progression paths.