Featured Projects
A selection of my most impactful work across product management, UX design, and digital strategy.
GaaS - Gamification-as-a-Service Platform
Led the transformation of Goama's internal Django admin into a scalable SaaS platform, empowering service teams to configure gamified experiences without engineering support.
PepsiCo - Loyalty Transformation Platform
Transformed PepsiCo's loyalty program from a liability headache into engaging experiences through try-based tournaments and virtual pet nurturing systems.
GOAMA - Tournament Platform Evolution
Led the 4-year evolution of GOAMA from a simple catalog to a fully gamified tournament platform, transforming routine interactions into rewarding competitive experiences.
DanaPoly - Gamified Donation Platform
Created a gamified donation tracking platform that increased donor engagement and transparency through interactive visualization and impact reporting.
Experimental Work
Cutting-edge prototypes and experimental projects that redefine digital experiences.
Vibe Coded Games
Interactive game prototypes built with modern web technologies, exploring new ways to engage users through playful experiences.
Vibe Coded Nurture Platform
Experimental platform exploring gamified learning and habit formation through innovative user interfaces and behavioral psychology.
No-Code Experiments
Rapid prototyping using Figma embeds, interactive dashboards, and no-code tools to validate ideas quickly and efficiently.