About Me
A passionate Project Manager and Gamification Designer with over 5 years of experience creating engaging digital experiences. I specialize in transforming complex business challenges into intuitive, user-centered solutions that drive measurable results.
Career Highlights
Led product strategy and feature design across branded activations
- Owner of Goama's White-Labeled Tournament Platform, deployed with 50+ partners across telcos, FMCG, e-wallets, and entertainment. Clients include PepsiCo, MPT, Telenor, Ooredoo, foodpanda, DANA, and more.
- Speaker at Vibe Camp, sharing practical insights on gamification systems and game design for aspiring developers.
- Co-designed & launched a gamified board game system for loyalty engagement, including visual reward maps, progression loops, and rewards.
- Designed a nurture-based virtual pet game for a loyalty burn campaign – a gamified simulation where users care for branded pets, earn cosmetics, and spend points to progress. Used by PepsiCo to burn excess loyalty points, drive engagement, and create daily emotional hooks.
What I Believe In
My Mission
To create digital experiences that not only meet business objectives but also delight users and drive meaningful engagement. I believe in the power of gamification to transform how people interact with technology.
My Approach
I combine strategic thinking with creative problem-solving, using data-driven insights and user research to design solutions that are both innovative and practical. Every project is an opportunity to push boundaries.
Where I've Worked
Digital Project Manager @ Goama
Jun 2020 - Present | 5 Years 2 months
- Led product strategy and feature design across branded activations in 24+ markets.
- Designed gamification frameworks (e.g., reward maps, pet progression) for clients including PepsiCo, Foodpanda, Dana, and Klook.
- Delivered end-to-end campaigns: from proposal → game design → launch → iteration → A/B testing.
- Co-led a team of 6 internal members across design and operations, while collaborating closely with a 3rd party design agency.
- Conducted workshops for partners and internal teams on game design and behavioral UX.
Strategic Partnerships & Growth Hacker @ Goama
Nov 2018 - Jun 2020 | 1 Year 9 months
- Acted as Tournament Manager overseeing the planning and execution of gamified competitions, with a focus on A/B testing tournament formats and reward mechanics to improve participation and retention.
- Developed a strong foundation in growth hacking and behavioral analytics, applying experimentation to increase KPI performance.
- Managed key client accounts in Myanmar - including top telcos such as MPT, Telenor, and Ooredoo - fostering long-term business relationships and identifying upsell opportunities.
- Coordinated campaign rollout strategies and post-campaign performance reviews with partners.
Key Account Lead @ Blue Planet Co., Ltd
Nov 2016 - Nov 2018 | 2 Years
- Managed enterprise clients and coordinated cross-functional delivery.
- Developed data-driven customer engagement strategies
Education
Fun Facts about Me
My Certificates
Master of Business Administration
University of Business Excellence - 2021
Bachelor of Computer Science
Technology Institute - 2018
Google UX Design Certificate
Google Career Certificates - 2022
Project Management Professional
Project Management Institute - 2021